The Lead Source Jerry Norton Used To Close A Deal Live, In Front Of 3,500 Real Estate Investors
Zero prep. Zero script. A real seller who went from a $500K asking price to $350K in under 10 minutes. Here's the lead source behind it.
Real seller • real call • real stage • no reenactment
One lead. One live call. No room to hide.
At Squad Up Summit, the annual event co-hosted by Pace Morby, founder of SubTo, and Jamil Damji, founder of AstroFlipping, wholesaling YouTuber Jerry Norton took the stage in front of 3,500 real estate investors and did something most speakers wouldn't risk.
He made a real cold call live, with no script and no idea beforehand who he'd be talking to.
The lead came from Leadzolo. Jerry didn't know the seller's situation, the market, or the property's condition going in. What he did know: the person on the other end had already raised their hand to sell.
Then hear Jerry break down exactly what he did and why it worked.
This is the actual live call referenced above — not a reenactment, not a scripted sales demo, and not a cherry-picked role-play.
A great pitch closes deals. But the right lead gives the pitch somewhere to land.
No pitch works on a lead that was never actually motivated to sell in the first place.
That's the part that doesn't show up on stage: the seller Jerry called had already filled out a form saying he wanted to sell.
He wasn't cold. He wasn't guessing. He'd already raised his hand before Jerry ever dialed.
That's what Leadzolo is built to deliver, on every single call, not just the ones that happen to end up on a stage in front of 3,500 people.
Four ways into the same seller-lead ecosystem.
Leadzolo is a pay-per-lead platform built for real estate investors and wholesalers. Every lead starts the same way: a real homeowner who filled out a form because they want to sell, not a name pulled off a cold list.
From there, it's up to you. Pay-per-lead bidding, pay-per-lead Marketplace, Zolo Club, or Leadzolo Platinum. Four ways in. One system. Built so your pipeline never runs empty, no matter which one you use, or how many you stack together.
Pick the program that fits how you operate.
Same broader seller-lead ecosystem. Different levels of freshness, exclusivity, control, volume and management.
Pay-Per-Lead Bidding
Real-time auction. The highest bidder in that location gets the freshest lead the instant it's available.
Pay-Per-Lead Marketplace
The same exclusive leads, at a discount, once real-time bidding passes on them.
Zolo Club
Unlimited claims from a shared pool of 10,000+ leads, growing daily, for a flat $250 a month. Built for volume, reps, and teams who win on follow-up.
Leadzolo Platinum
A dedicated, managed pipeline built and run around your own ad spend, plus a payout on the leads that aren't a fit for you. By application, for investors ready to scale.
Not sure which one fits? Keep scrolling — the FAQ below gives you a simple starting point.
Know what you're buying before you pick a lane.
Cold traffic shouldn't have to click around five pages just to understand the basics. Here's the short version.
Is this the same Leadzolo lead Jerry Norton used on stage?
I've never bought leads before. Where do I start?
Does this work outside of wholesaling?
Does this integrate with my CRM?
Your Next Deal Could Start With One Phone Call
Pick the program that fits how you operate, or explore the four options and figure out where you want to start.