As Seen At Pace Morby & Jamil Damji's Squad Up Summit

The Lead Source Jerry Norton Used To Close A Deal Live, In Front Of 3,500 Real Estate Investors

Zero prep. Zero script. A real seller who went from a $500K asking price to $350K in under 10 minutes. Here's the lead source behind it.

See How It Works ↓ See The 4 Ways To Buy Leads

Real seller • real call • real stage • no reenactment

Squad Up Summit stage
3,500 investors in the room
Real homeowner who opted in to sell
Leadzolo supplied the lead
The Story

One lead. One live call. No room to hide.

At Squad Up Summit, the annual event co-hosted by Pace Morby, founder of SubTo, and Jamil Damji, founder of AstroFlipping, wholesaling YouTuber Jerry Norton took the stage in front of 3,500 real estate investors and did something most speakers wouldn't risk.

He made a real cold call live, with no script and no idea beforehand who he'd be talking to.

The lead came from Leadzolo. Jerry didn't know the seller's situation, the market, or the property's condition going in. What he did know: the person on the other end had already raised their hand to sell.

In under 10 minutes, on stage, in front of the entire room, Jerry negotiated the seller from a $500,000 asking price down to $350,000.
Watch The Full Call

Then hear Jerry break down exactly what he did and why it worked.

This is the actual live call referenced above — not a reenactment, not a scripted sales demo, and not a cherry-picked role-play.

What Made That Call Possible

A great pitch closes deals. But the right lead gives the pitch somewhere to land.

No pitch works on a lead that was never actually motivated to sell in the first place.

That's the part that doesn't show up on stage: the seller Jerry called had already filled out a form saying he wanted to sell.

He wasn't cold. He wasn't guessing. He'd already raised his hand before Jerry ever dialed.

That's what Leadzolo is built to deliver, on every single call, not just the ones that happen to end up on a stage in front of 3,500 people.

The common denominator: homeowner intent. Every Leadzolo path starts with a real homeowner who filled out a form because they want to sell.
What Is Leadzolo?

Four ways into the same seller-lead ecosystem.

Leadzolo is a pay-per-lead platform built for real estate investors and wholesalers. Every lead starts the same way: a real homeowner who filled out a form because they want to sell, not a name pulled off a cold list.

From there, it's up to you. Pay-per-lead bidding, pay-per-lead Marketplace, Zolo Club, or Leadzolo Platinum. Four ways in. One system. Built so your pipeline never runs empty, no matter which one you use, or how many you stack together.

One seller ecosystem Choose your entry point
Every path starts here A real homeowner raises their hand to sell.
01 PPL Bidding Freshest opportunity
02 Marketplace Exclusive + flexible
03 Zolo Club Shared + capped
04 Platinum Managed + built around you
Four Ways To Buy In

Pick the program that fits how you operate.

Same broader seller-lead ecosystem. Different levels of freshness, exclusivity, control, volume and management.

01 / PPL Freshest Leads

Pay-Per-Lead Bidding

Real-time auction. The highest bidder in that location gets the freshest lead the instant it's available.

Pricing $15 to $150+ depending on lead type and geographic scope.
Book A Call →
02 / MARKETPLACE Exclusive + Flexible

Pay-Per-Lead Marketplace

The same exclusive leads, at a discount, once real-time bidding passes on them.

Pricing $1 to $150 depending on demand.
Buy Now →
03 / ZOLO CLUB Lowest-Risk Entry

Zolo Club

Claims from a shared pool of 10,000+ leads, growing daily, capped at 10 per lead and 500 a month to keep lead quality high, for a flat $250 a month. Built for volume, reps, and teams who win on follow-up.

Pricing $250/month. Up to 10 claims per lead, 500 a month, from the shared pool.
Sign Up →
04 / PLATINUM Managed Pipeline

Leadzolo Platinum

A dedicated, managed pipeline built and run around your own ad spend, plus a payout on the leads that aren't a fit for you. By application, for investors ready to scale.

Access By application for investors ready for a managed acquisition system.
Apply →

Not sure which one fits? Keep scrolling — the FAQ below gives you a simple starting point.

2026 Inc. 5000
Ranked #32 on the 2026 Inc. 5000 list of America's fastest-growing companies.
#2
Marketing &
Advertising
A Few Questions Before You Get Started

Know what you're buying before you pick a lane.

Cold traffic shouldn't have to click around five pages just to understand the basics. Here's the short version.

Trusted by 500+ active investors and wholesalers buying leads through Leadzolo.
Is this the same Leadzolo lead Jerry Norton used on stage?
Yes. The video above is the actual live call, not a reenactment or a demo.
I've never bought leads before. Where do I start?
Zolo Club is the lowest-risk entry point: one flat monthly fee, claims from a shared pool (up to 10 per lead, 500 a month), no per-lead cost while you get a feel for the system. Marketplace leads start as low as $1 if you want to try an exclusive lead without a big commitment.
Does this work outside of wholesaling?
Yes. Every program works for both wholesalers and buy-and-hold or fix-and-flip investors. What matters is the lead: a real homeowner who wants to sell.
Does this integrate with my CRM?
Yes. We integrate with all CRMs via webhook, including REsimpli, Carrot CRM, Podio, GoHighLevel, and more.
Your Turn

Your Next Deal Could Start With One Phone Call

Pick the program that fits how you operate, or explore the four options and figure out where you want to start.

Get Started →
Four programs • one seller-lead ecosystem