Inside a Real Platinum Campaign
Spend, leads, contact rate and the deals in the pipeline.
ABC Capital runs a Leadzolo Platinum campaign in South Florida. On camera, we went through every number with them, including the ones that aren't flattering.
Platinum builds and runs seller lead campaigns for one investor, in their markets. ABC Capital's campaign generated 378 leads at about $98 each, which isn't bad for South Florida.
147 leads fit ABC Capital's buy box and went straight into their pipeline.
The other 231 didn't sit in a CRM. They were sold to other investors through pay-per-lead, and about $3,000 came back to ABC Capital's wallet.
Spend, leads, contact rate and the deals in the pipeline.
At the time of the review: 5 appointments booked and a 46% contact rate, close to the team's usual average.
About $20,000 in potential profit, waiting to close.
About $35,000 in potential profit.
About $20,000 in potential profit so far.
The profit was projected, not yet closed. South Florida is an expensive market. And retainers come on top of ad spend.
ABC Capital said it plainly on the review:
The direction is right. Lead flow is up, and the campaign keeps getting tuned toward the sellers ABC Capital converts best.
Backed by our 60-Day “You Don’t Pay Us a Dime” Guarantee.
We build and run seller lead campaigns for you, in your markets. You pay a retainer plus ad spend.
Leads that fit your buy box go straight to you.
Leads outside your buy box can be sold to other investors, with a share coming back to your wallet.
See if Platinum fits your business.
This case study reflects one customer's campaign as reviewed on camera and does not guarantee similar results. Profit figures were projections at the time. Performance varies by market, ad costs, lead volume, speed to lead, follow-up, acquisition skill, offer strategy, disposition strategy and other factors.