Lead enters real-time bidding
A homeowner submits their information and enters Leadzolo's real-time bidding system.
The Leadzolo Marketplace
Browse Live Leads In Your Market. Buy The Ones That Fit.
Get access to motivated-seller leads without needing to win every real-time auction. Create a free account, filter by location, browse what is available, and purchase only the opportunities that make sense for your business.
Free account. No retainer. Browse before you buy.
Browse motivated-seller leads. Buy only the ones you want.
Leads that are not purchased through real-time bidding can move into Marketplace, where you can shop by market and price.
01
Browse your market
See available seller leads in the locations you actively work.
02
Buy what fits
Choose the lead and price that make sense for your business.
03
Exclusive to you
Once purchased, nobody else can buy that same Marketplace lead.
A different way to buy
You Don't Always Need To Win The First 60 Seconds.
Real-time bidding gets you the freshest opportunity the second a seller raises their hand. That is valuable when speed is your advantage. But not every acquisition strategy requires watching every auction and winning every lead immediately.
Marketplace gives you another option: browse available leads, control what you spend, and buy when an opportunity fits your market and your follow-up process.
Real-time bidding
Freshness + speed
Compete for the opportunity as soon as the seller raises their hand.
Marketplace
Flexibility + control
Browse leads that have had more time to sit and purchase on your terms.
Real Marketplace Proof
Watch Jerry Norton Negotiate A Deal Live From A Leadzolo Marketplace Lead.
No prep. No script. One real seller — in front of 3,500 real estate investors.
At Pace Morby and Jamil Damji's Squad Up Summit in Dallas, wholesaling YouTuber Jerry Norton took a live Leadzolo Marketplace lead and made the call on stage without knowing beforehand who he would be speaking to or what the seller's situation was. In under 10 minutes, he negotiated the seller from a $500,000 asking price down to $350,000.
Watch the full call, then hear Jerry break down what he said and why it worked.
$500K
Seller's original asking price
$350K
Negotiated price on the call
<10 min
Live, cold, in front of 3,500 people
How Marketplace Works
From seller form to lead you choose.
Marketplace is simple by design. The seller enters Leadzolo's broader lead ecosystem, and you decide which available opportunities are worth buying.
Unpurchased leads enter Marketplace
If the lead is not purchased through real-time bidding, it can move into Marketplace.
Price moves with demand
Marketplace uses reverse-auction style pricing. The price can decrease as a lead sits.
Browse and buy
Filter by the locations you actively work, browse what is available, and purchase a lead that fits.
It becomes yours
Once purchased through Marketplace, the lead is exclusive to you through Leadzolo.
≈24
hours
The Price Can Drop. So Can Your Window To Own It.
If nobody purchases a Marketplace lead within roughly 24 hours, it can lose Marketplace exclusivity and roll into Zolo Club's shared pool. Waiting may mean a better price. Waiting too long can mean losing the exclusive opportunity completely.
This is the real Marketplace tradeoff—not an artificial countdown.
The honest version
The Tradeoff Is Freshness. Not Exclusivity.
A Marketplace lead has had more time to sit than a lead purchased through real-time bidding. The seller may have become busier or started looking at other options since filling out the form. That is the freshness tradeoff.
It is not a cold-data list simply because it was not purchased in the first moments. Marketplace gives strong follow-up and sales ability more room to matter—but you should understand exactly what you are buying.
- The lead originated in Leadzolo's broader seller-lead ecosystem.
- While available in Marketplace, it has not been purchased by another Leadzolo buyer.
- Once you purchase it, nobody else can purchase that same Marketplace lead through Leadzolo.
Built For More Control
Marketplace works best when you want to choose your moments.
You do not have to use Marketplace exactly like the next investor. That is the point. It gives you another way to access exclusive seller opportunities when your strategy calls for it.
Testing a new market
Use Marketplace as a lower-cost way to see whether a new market converts for your team before committing to full bidding prices.
Watching acquisition spend
Still access an exclusive seller opportunity without competing at the top of a real-time auction on every lead.
Strong sales and follow-up
You do not necessarily need to be the first person calling to create a deal. Good offers and persistent follow-up can matter.
Not watching auctions all day
Browse and purchase on your own schedule instead of needing to monitor live bidding constantly.
Expanding into new markets
Use Marketplace as a flexible entry point while your team learns a new geography and its seller dynamics.
Filling pipeline gaps
You will not necessarily win every real-time bid in every ZIP code. Marketplace gives you another place to look.
Competitive markets
When bidding competition increases, Marketplace can provide another route to an exclusive seller lead in the market.
Still an exclusive lead. Still a seller who raised their hand. Just bought on your terms instead of in real time.
Marketplace Testimonials
Investors are already finding their own way to win.
Real Marketplace feedback from investors using the system to browse, buy, follow up, and create opportunities.
“
Since January, I'm at $65,022. I even put some of my students onto Leadzolo to purchase leads from Marketplace.
“
We got 3 listings, 2 cash deals, and 1 novation for 6 total so far. We're at a 28% close rate right now with a 30X return.
“
I've spent $15K so far and made $40K off 3 deals. Marketplace is very addicting, my issue is that I want to buy.
“
I love Leadzolo, I turned off every other lead source. And I love Marketplace. I'm a Marketplace shark. I'm always watching it.
“
I love the structure and lead quality from Leadzolo. I wish I could take advantage of Marketplace but everyone takes all the MA and NH leads on there!
“
I'm a big Marketplace fan. You can see other people bidding and watch the prices change. It's a great system.
“
I’ve been getting MLS-listed leads from Leadzolo...it’s a no-brainer. A lot of the sellers aren't selling through their realtor, so I go in and pitch them our creative terms. I started a month ago and so far I've done 3 deals.
“
I got 30 leads and sent 4 contracts. That's 1 in 8 and almost $22,000 dollars. That's just one Saturday.
Approximate Marketplace range
$2 – $150
Pricing depends on the lead and how demand is moving.
Reverse-auction pricing
The Market Sets The Price. You Decide What's Worth Buying.
Marketplace pricing can move as demand changes and a lead sits. Instead of relying on a static price table, look at the Marketplace itself to see what is currently available and decide which opportunities make sense for your business.
Before you buy
Same Standards. One Important Difference.
Standard Leadzolo return reasons still apply in appropriate situations, such as an invalid phone number.
Marketplace does not include the same no-contact guarantee as real-time bidding, because these leads may have had more time to sit before purchase.
Marketplace FAQ
Questions investors ask before browsing.
Clear mechanics make better buying decisions. Here is what to know before you create your free account.
How much does a Marketplace lead cost?
Anywhere from approximately $2 to $150 depending on the lead and how demand is moving. Browse Marketplace to see current inventory and pricing.
Is a Marketplace lead exclusive?
Yes. When you purchase a Marketplace lead, that lead becomes exclusive to you through Leadzolo. Nobody else can purchase that same Marketplace lead once you have bought it.
Can I filter by location?
Yes. Marketplace can be filtered based on the markets you are actively working.
What happens if I do not buy a lead I am watching?
The price can continue moving during the Marketplace window. After approximately 24 hours, an unsold lead can lose Marketplace exclusivity and move into Zolo Club's shared pool.
Who is Marketplace best for?
Investors who want access to exclusive seller leads on their own terms—particularly people testing markets, controlling acquisition costs, filling pipeline gaps, or confident in their ability to work leads that have had slightly more time to sit.
Are Marketplace leads the same as leads won through real-time bidding?
They originate from the same broader Leadzolo seller-lead ecosystem, but Marketplace leads have had additional time to sit because they were not purchased through real-time bidding. Real-time bidding prioritizes freshness; Marketplace prioritizes flexibility and price discovery.
Do I need a paid membership to browse Marketplace?
You can create a free account to browse Marketplace and see what is available.
Your Next Deal Might Already Be Sitting In Marketplace.
Browse live Marketplace leads in the locations you want and buy the opportunities that make sense for your business.
Create a free account and see what is available.