He Bought 10 Leads. Then 10 More. Then 10 More...
The largest public case study of Leadzolo leads we've ever seen: 400+ hours of live, unedited calls, streamed live for 50 days straight.
The Disclosure, Upfront
Real estate investor RJ Bates III was a Leadzolo partner during this challenge, running a promotional offer through his channel. We're leading with that instead of hoping nobody notices, because it's exactly why the rest of this page is worth trusting.
He didn't just read an ad for us. He ran Leadzolo's leads head-to-head against five other lead sources, live, for 50 straight days, and published the full scoreboard every single day, including the days it wasn't working. That's a much higher standard than a typical testimonial.
The Challenge
RJ set out to work leads in every single state, live, for 50 straight days, tracking every result in public as he went. Six lead sources went into the test side by side, including his own cold-calling operation. Every contract sent, every contract signed, every dollar reconciled, streamed roughly eight hours a day, four days a week. Altogether, more than 400 hours of it.
He didn't buy Leadzolo leads once and write about the results. He bought 10, worked them, bought 10 more, and kept going back, again and again, for the length of the entire challenge. That pattern, a real customer re-purchasing in public over and over, speaks louder than any single good week.
Don't Take The Case Study On Faith.
The playlist is the proof layer. Watch the calls, KPI reviews, good days, slow days, and the numbers being updated in public across the challenge.
The Scoreboard
Here's how all six sources compared over the full 50 days:
| Source | Contracts Sent | Signed | Deals | Revenue |
|---|---|---|---|---|
| Leadzolo | 85 | 61 | 24 | $252,500 |
| Cold Calling | 27 | 14 | 7 | $40,000 |
| Other PPL Company | 17 | 14 | 5 | $93,500 |
| JV | 15 | 15 | 5 | $51,250 |
| SEO | 4 | 2 | 1 | $70,000 |
| Other | 13 | 11 | 6 | $105,000 |
| Total (all sources) | 161 | 117 | 48 | $612,250 |
"Deals" combines the Closed and Sold columns. Revenue reflects expected profit on signed contracts still in the pipeline plus actual profit already realized on closed deals, added together. It's not revenue from closed deals alone.
24 of 48 completed deals across the entire challenge came from Leadzolo.
Leadzolo produced more contracts than the other five sources combined.
The next best single lead source on signed contracts: 61 signed vs. 14.
The next best single lead source on completed deals: 24 vs. 7.
Of every property that reached the disposition stage came from Leadzolo.
Same Leads. More Follow-Up.
This is the part of the story that actually matters most, and it's the most honest one.
Leadzolo's sign rate didn't start at 71.8%. It started in the 40s. Across the challenge, RJ tracked it obsessively against his own 70% target, and it moved like this:
It wasn't a straight line. He reported it going backward more than once, on camera, with no spin. But the climb tracks less to any single trick and more to consistency and follow-up: working leads persistently instead of writing them off early. One of his own examples: a lead that finally answered on roughly the sixth call, and went straight to a signed contract once it did. Elsewhere, he mentions calling a single lead for months before finally reaching her.
Some leads convert on the first call. Others take six calls, or months. That's a more honest, and more useful, takeaway for a new buyer than "get better at calling." The leads didn't change. What separated a slow start from a strong finish was persistence.
In His Own Words
Everything below is from RJ's unscripted KPI reviews, live calls, or answers to his own audience, not the sponsored ad read.
“Leadzolo has been our top performer so far through this challenge... we've literally showcased that the leads work, so yeah, we stand behind them.”
He explains that running his own PPC never made sense to him: why build that in-house when a company can do the work of finding the most motivated sellers for him?
“A hundred dollars for a lead is very affordable... every time we get people on the phone, it's a quality conversation.”
“We have spent the most on Leadzolo, but we've also closed more deals with Leadzolo than anything.”
He describes buying 10 leads, then another 10, then another 10, going back to the well again and again across the challenge.
The Honest Parts
A case study that only shows the wins isn't credible. Here's what the data also shows:
Leadzolo's average deal size was smaller than one competing source. A different lead source produced fewer total contracts but larger individual deals. Leadzolo won on volume and total contracts, not on being the biggest deal every time.
Cold calling was actually cheaper per contract on raw cost. It just didn't scale, and it fell apart three times more often (35.7% cancellation vs. Leadzolo's 11.5%).
He publicly missed his own pace goal. He was on pace for roughly 200 total contracts sent early on and finished at 161, still an average of more than three contracts sent every single day for 50 straight days.
The first two days of the entire challenge produced zero signed contracts. Including from Leadzolo. Every buyer's first week can look like this.
One Deal, Start To Finish
Partway through the challenge, a seller named Tracy called in on an inherited property: vacant, in need of work, with comparable homes nearby selling for $125,000 to $150,000. RJ worked the call the same way he worked every inbound lead: reference the property, confirm the seller's own form submission, ask what they want, qualify the condition and motivation.
RJ called it an ideal lead. It's also just one ordinary example of what the whole 50-day scoreboard was made of: several hundred calls like this one, most of them far less dramatic, some of them dead ends, a meaningful number of them turning into exactly this.
FAQ
The case study is strongest when the limitations are as visible as the upside.
Was RJ paid to promote Leadzolo?
Is this a typical result?
Why did the sign rate start so low?
How much do nationwide leads cost today?
Do I need to run my own marketing to work with Leadzolo?
What does “exclusive” actually mean?
The Numbers Don't Lie. Neither Does 400+ Hours Of Video.
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