InvestmentNews, March 20, 2026
Home-flipping investors haven’t seen profits this low since 2008
Flipping returns fell to 25.5% in 2025, down from 32.1%, and dropped in 70% of metros.
Read it at InvestmentNewsAn official announcement from Leadzolo. Very official.
The BigBeautifulPrice Drop
Same leads. Same quality. Half the starting bid. Believe me.
Already a customer?
Log in and place your bidsNew starting bids on Inbound leads
Our main lead type: [Inbound Web Form] Residential Off-Market 🔥 (homeowners who filled out a form asking for a cash offer, delivered to you the moment you win them!)
County
$200
$100
Half!
State
$150
$75
Also half!
Nationwide
$50
$25
Unbelievable.
Same leads. Same quality. Same Contact Guarantee. For HALF the starting bid. Incredible.
These are starting bids, the lowest you can bid in each area. In busy markets, other investors may bid higher. More on that in the fine print below.
We just cut our starting bids in half.
Nobody does this. Nobody.
Here's why.
Wholesaling got hard this year. Very hard. Deals are thinner, marketing costs more, and a lot of great operators, tremendous people, are one bad month from quitting. Sad!
When they quit, we lose too.
Don't take our word for it. Read the headlines.
ATTOM, October 1, 2026
Home Flipping Profits Continue Gradual Two-Year Decline
Typical gross profit on a flip fell to $60,526 in Q2 2026, down from $71,000 a year earlier.
Read it at ATTOMRedfin, May 28, 2026
Redfin Reports Investor Home Purchases Fall to Lowest Level Since 2020
Investor purchases dropped 6% year over year in Q1 2026 as high costs squeezed returns.
Read it at RedfinInman, March 30, 2026
Home flipping isn’t dead, but the easy money is gone
Flips in 2025 hit their lowest total since 2020, and flipping fell in 142 of 215 metros.
Read it at InmanThe Real Deal, June 23, 2026
Investors pull back from housing market as political, economic pressures mount
Investors bought just over 236,000 homes in Q1 2026, down nearly 23% from a year earlier.
Read it at The Real DealRISMedia, August 18, 2026
Cash Buyers Pull Back Faster Than Overall Market: Report
Cash sales fell 11.2% year over year in early 2026, faster than the 8.5% drop in all home sales.
Read it at RISMediaHow is this even possible?
Fair question. Here's the math nobody in pay-per-lead likes to talk about.
Our biggest expense isn't the leads we sell. It's the leads we don't. Our ad campaigns bring in a lot of sellers, but many of those leads end up with no buyer. They go unsold, or they sell for less than they cost us to get.
So our premium leads have to carry the rest. That's why starting bids sat at $200. It's how the math works at every pay-per-lead company, not just ours.
A $200 lead works for a lot of investors. We want pricing that works for every investor. If every investor on Leadzolo is buying at the new starting bids, hardly any of our leads go unsold, and the math still works. Beautifully.
The old math
- Starting bids at $200 per county.
- Fewer investors can make that work.
- Too many leads go unsold, or sell below cost.
- Premium leads stay expensive to cover the waste.
Works. For some.
The new math
- Starting bids at $100 per county.
- Way more investors can make that work.
- Far fewer leads go unsold. That's the bet.
- Same leads. Same quality. Lower starting bids.
Works. For a lot more of you.
The fine print. In big print.
We don't hide things in tiny type. Here is exactly what changed.
- The starting bid drops by half.On Inbound leads, the lowest bid you can place is now $100 per county, $75 per state and $25 nationwide.
- Your current bids stay where you set them.We don't change anyone's bids. Want to pay less? Lower your bid to the new starting bid anytime.
- You only pay what it takes to win.With smart bid logic, you pay one step above the next-highest bid. If nobody else is bidding in your area, you pay the starting bid.
- Busy markets can still cost more.Investors set the price above the starting bid. If a county is worth more to someone, they can bid more.
- The Contact Guarantee still applies.Leads won through bidding are still covered. Can't reach the seller after a real effort? Return the lead for credit.
- Same leads. Same quality.Same lead type, same sellers asking for a cash offer, same real-time delivery to your phone, inbox or CRM.
So we're making a big bet to save the industry.
We're betting this is what the industry needs right now.
Lower starting bids, same quality, and a lot more of you still in business a year from now. Maybe more than ever.
We're calling it The Big Beautiful Price Drop. And it's live right now.
If it works, the whole industry wins. Big. If it doesn't, well… it's GOING to work.
Signed into effect by the Leadzolo team
Start bidding today.
Place your bids at the new starting bids and get exclusive Inbound leads the moment you win them.
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Log in and place your bidsYour deposit goes into your Leadzolo wallet. You're only charged for the leads you win.