Leadzolo | Four Ways To Buy Motivated Seller Leads
Attention: Real Estate Investors & Wholesalers

STOP WONDERING WHERE YOUR NEXT DEAL IS COMING FROM.

Four different ways to buy motivated sellers. One system built to keep you closing.

2026 Inc. 5000
Leadzolo ranked #32 among America’s fastest-growing companies.
#2 Marketing &
Advertising
The fragile pipeline

One month you’re flooded. The next, your phone is quiet.

That’s not a you problem. That’s a lead source problem. Most investors depend on one place, one price, and one way of acquiring opportunities — then overpay for what they can get or wait for the next lead to show up.

Your pipeline shouldn’t depend on one way of buying leads.
A better way to buy in

Leadzolo isn’t one lead source. It’s four.

Each program starts with a real homeowner who filled out a form because they want to sell. From there, you choose the freshness, exclusivity, price, volume, and control that fit the way you operate.

Use one program — or stack them together as you grow.
Choose your program

Whatever kind of investor you are, we built a program for you.

Some investors want the freshest lead available, period. Others want the discount, the volume, or a pipeline that’s entirely their own. Yours is here.

LOWER COSTReverse auction

Pay-Per-Lead Marketplace

Best for budget-conscious buyers who still want exclusivity.

Browse opportunities not won in real time. The price drops the longer a lead sits, and it becomes exclusive to whoever buys it.

FreshnessUp to ~24 hours
ExclusivityExclusive once purchased
Cost$1–$150 per lead
AvailabilityBrowse live inventory
VOLUMEUnlimited claims

Zolo Club

Best for teams and newer investors building volume, reps, and follow-up skill.

A flat-fee membership with access to a shared pool of 10,000+ older opportunities, with new leads added regularly.

Freshness24+ hours
ExclusivityShared member pool
Cost$250/month
VolumeUnlimited claims
Full breakdown

Want every detail? Compare every option.

ComparePPL BiddingMarketplaceZolo ClubPlatinum
Best forProven closers who want first crackBudget-conscious buyers who still want exclusivityTeams and new investors building volume and repsEstablished investors ready to scale with a dedicated engine
What it isReal-time auction; highest bidder in that location wins instantlyReverse auction; price drops the longer a lead sitsFlat-fee membership; shared pool of leads nobody claimedManaged PPC plus buyback on unwanted leads
Ad targetingDirectly targeted; bids tell us where to advertiseNot targeted; overflow from BiddingNot targeted; overflow with no dedicated ad spendDirectly targeted around your markets
Lead freshnessReal timeUp to 24 hours old24+ hours old; already passed on twiceReal time from your own campaign
ExclusivityYours aloneYours alone once purchasedShared poolYours to keep
VolumeLimited to real-time supply in your marketLimited to Marketplace inventory10,000+ leads and growingScales with ad spend; no fixed cap
Geographic controlChoose locations and bid where you want to buyFilter available inventory by locationShared pool spans multiple marketsFull targeting control
Price$15–$150+ per lead$1–$150 per lead$250/month; unlimited claimsVaries with ad spend and performance
Cost structureVariable, pay per leadVariable, pay per leadFlat monthly membershipRetainer + ad spend, offset by liquidation payouts
CommitmentNone; pay as you goNone; pay as you goMonthly membershipRetainer backed by a 60-day refund guarantee
ReturnsStandard return reasons applyStandard return reasons applyN/A; leads are not paid for individuallyN/A; you own the leads outright
Speed to claimHigh; act in real timeModerate; browse and buy before someone elseLow; claim any available opportunityN/A; leads come directly to you
Phone timeLowest; freshest seller intentModerate; some chasing may be neededHigher; older shared leads require more dialingLowest; real-time leads built around your offer
Setup timeStart buying immediatelyStart buying immediatelyStart claiming immediatelyQualification plus campaign build
ExploreView PPL Bidding →View Marketplace →View Zolo Club →View Platinum →
Pay-Per-Lead Bidding
Best forProven closers who want first crack
What it isReal-time auction; highest bidder in that location wins instantly
Ad targetingDirectly targeted; bids tell us where to advertise
Lead freshnessReal time
ExclusivityYours alone
VolumeLimited to real-time supply in your market
Geographic controlChoose locations and bid where you want to buy
Price$15–$150+ per lead
Cost structureVariable, pay per lead
CommitmentNone; pay as you go
ReturnsStandard return reasons apply
Speed to claimHigh; act in real time
Phone timeLowest; freshest seller intent
Setup timeStart buying immediately
Pay-Per-Lead Marketplace
Best forBudget-conscious buyers who still want exclusivity
What it isReverse auction; price drops the longer a lead sits
Ad targetingNot targeted; overflow from Bidding
Lead freshnessUp to 24 hours old
ExclusivityYours alone once purchased
VolumeLimited to Marketplace inventory
Geographic controlFilter available inventory by location
Price$1–$150 per lead
Cost structureVariable, pay per lead
CommitmentNone; pay as you go
ReturnsStandard return reasons apply
Speed to claimModerate; browse and buy before someone else
Phone timeModerate; some chasing may be needed
Setup timeStart buying immediately
Zolo Club
Best forTeams and new investors building volume and reps
What it isFlat-fee membership; shared pool of leads nobody claimed
Ad targetingNot targeted; overflow with no dedicated ad spend
Lead freshness24+ hours old; already passed on twice
ExclusivityShared pool
Volume10,000+ leads and growing
Geographic controlShared pool spans multiple markets
Price$250/month; unlimited claims
Cost structureFlat monthly membership
CommitmentMonthly membership
ReturnsN/A; leads are not paid for individually
Speed to claimLow; claim any available opportunity
Phone timeHigher; older shared leads require more dialing
Setup timeStart claiming immediately
Leadzolo Platinum
Best forEstablished investors ready to scale with a dedicated engine
What it isManaged PPC plus buyback on unwanted leads
Ad targetingDirectly targeted around your markets
Lead freshnessReal time from your own campaign
ExclusivityYours to keep
VolumeScales with ad spend; no fixed cap
Geographic controlFull targeting control
PriceVaries with ad spend and performance
Cost structureRetainer + ad spend, offset by liquidation payouts
CommitmentRetainer backed by a 60-day refund guarantee
ReturnsN/A; you own the leads outright
Speed to claimN/A; leads come directly to you
Phone timeLowest; real-time leads built around your offer
Setup timeQualification plus campaign build
How the ecosystem works

One seller raises their hand. The path depends on how you buy in.

The shared seller ecosystem moves from freshest and exclusive to lower-cost and shared. Platinum runs on its own dedicated track.

Shared Leadzolo seller ecosystem
01

Seller raises their hand

A real homeowner fills out a form because they are interested in selling.

02

Real-Time Bidding

The freshest opportunity goes to an investor bidding in that market. The winner receives it exclusively.

If not purchased →
03

Marketplace

The price drops during the Marketplace window. It is still exclusive to the investor who buys it.

If still not purchased after the window →
04

Zolo Club

The older opportunity enters the shared member pool, where persistence and follow-up matter more than price.

Industry proof

You’ve probably seen Leadzolo around.

From live pay-per-lead sessions to the investor communities and operators we work alongside, Leadzolo sits inside the same ecosystem serious acquisition teams already know.

01
RJ Bates + Jerry Norton: worked Leadzolo leads live and locked up six deals in three hours.
02
Industry network: InvestorLift, REsimpli, Steve Trang, SubTo / Pace Morby, Collective Genius and more.
03
Operator proof: client videos below cover lead quality, seller motivation, deal flow, and what happened after the leads hit the pipeline.

RJ Bates + Jerry Norton. Live with Leadzolo leads.

Real operators working Leadzolo pay-per-lead opportunities live. Real seller conversations beat another generic “our leads are great” claim.

6Deals locked up
3 hrsLive session
Watch them say it

Operators who actually worked the leads.

Tap any card. These clients discuss Leadzolo lead quality, seller motivation, speed, and the deal flow that followed. Most of this proof comes from Leadzolo’s pay-per-lead programs.

Client result

“Hands down, the best lead source…”

A 19-year investor explains why Leadzolo stood out after using nearly every kind of lead source.

Elijah RubinWIIN, LLC
Nationwide operator

$2M+ gross profit reported in a year.

Mike breaks down how Leadzolo fits into a nationwide virtual wholesaling operation.

Mike LimaFreedom Achievers & Residi LLC
Lead quality

“The best leads in terms of quality.”

Preston talks seller motivation, timelines, distress signals, and why his team moves fast.

Preston DahlNorthern Roots Investment
Deal flow

One under contract. Close to $50K.

Ryan shares what happened after starting with an initial batch of Leadzolo seller leads.

Ryan SmithCinch Home Buyers
Wholesale opportunity

A real Leadzolo-sourced opportunity.

Tang shares a seller opportunity with room for a wholesale deal.

Tang WynnThe Odd Brothers
Live proof

Six deals locked up in three hours.

Industry operators work Leadzolo leads live instead of reading a scripted testimonial.

RJ Bates + Jerry NortonLive Leadzolo session
The receipts

Real clients. Real leads.
Real deal outcomes.

These client-reported outcomes come from Leadzolo’s inbound pay-per-lead offering. The useful receipt is what happened after the seller hit the pipeline.

Case 01 · Fast lead-to-close
$90K

Assignment fee reported on a Leadzolo-sourced opportunity that moved from first contact to closed in about seven days.

2 daysLead to contract
~7 daysLead to close
$90KAssignment fee reported
“Lead came in, and we called her right away. 2 days later, we got the property under contract and we closed the following week. In total it was about 7 days and the assignment fee was $90,000.”
JD
James Dorsen & Cade DavisDorsen Investments
Case 02 · Client-reported return
17.5X

Client-reported return after spending $6,300 with Leadzolo and generating $110,300.

$6.3KReported spend
$110.3KReported return
17.5XReported return multiple
“I’ve spent $6,300 with you guys and made $110,300. That’s a 17.5X return, incredible.”
SM
Scotty MortrimerWise Property Deals LLC
Case 03 · Offer volume to closed contracts
$117.7K

Client-reported revenue from six closed contracts after $15,000 in spend.

42Offers made
6Contracts closed
7.6Reported ROAS
“42 offers made, $15K spent, and 6 contracts closed. Total $117,749 revenue with a 7.6 ROAS.”
JL
JR LopezPrime Home Buyers

Client-reported results are not typical and do not guarantee similar outcomes. Results vary based on market, follow-up speed, acquisition skill, offer strategy, dispo, budget, and other factors.

In their words

What acquisition teams say after the leads arrive.

Verified client feedback from investors who worked Leadzolo seller opportunities, primarily through the pay-per-lead programs.

Control + lead economics
“The one thing I love about Leadzolo is how much control you have over your spend compared to other PPL companies. You’re the one who decides how much you want to spend in each market. Lead quality too. Our average assignment size with Leadzolo is $41,500.”
BH
Brett Henry
Swift Property Solutions USA
Verified
Marketplace
“I love Leadzolo, I turned off every other lead source. And I love Marketplace. I’m a Marketplace shark. I’m always watching it.”
ZB
Zach Bartlett
Orrin Holdings, LLC
Verified
Lead quality + conversion
“It’s a game-changer. Better quality. Everyone I talk to wants to sell and I’m at about 1 to 10. Out of 200 leads I’ve had about 20 contracts and 6–8 closes so far. I’ve netted over $70,000 in profit so far this year.”
PM
Perry Morrison
PD Cash Buyers
Verified
Support
“What I love the most is that I have a direct line to you guys. It’s a big difference compared to your competitors who NEVER talk to anybody.”
CS
Christina Crionoas Spence
JCA Freedom Homes
Verified
Before you get started

A few honest answers. No mystery box.

“Isn’t a shared lead worthless if someone else can claim it too?”

Not even close. Zolo Club has 10,000+ available opportunities, with more added regularly. The shared pool rewards speed, persistence, and follow-up over who can pay the highest price.

“What if I get a bad lead?”

Standard return reasons apply on Bidding and Marketplace, such as an invalid phone number. Zolo Club and Platinum leads are not returned because you either are not paying per lead or own the lead outright.

“Will this work in my market?”

Bidding lets you target the locations you want. Marketplace lets you filter available inventory by location. Zolo Club spans multiple markets. Platinum builds a dedicated campaign around wherever you operate.

“Do I need a big budget to get started?”

No. Marketplace leads start as low as $1, while Zolo Club is a flat $250 per month for unlimited claims. Start where your budget fits today and move up as your operation grows.

Program-level FAQ

Choose with clear expectations.

The right program depends on your budget, market, follow-up capacity, and how much control you want.

How much does it cost to get started?
Marketplace leads start as low as $1. Zolo Club is a flat $250 a month. Bidding runs $15 to $150+ per lead depending on lead type and geographic scope. Leadzolo Platinum is a retainer plus your own ad spend.
How many leads can I expect?
Volume depends on the program, market, current supply, targeting, and budget. We do not publish one blanket number because the four programs work differently.
What’s the actual closing rate?
That comes down to your offer, follow-up, acquisition skill, and market — not just the lead. What we control is putting a real homeowner who raised their hand to sell in front of you. What your team does with the opportunity matters.
Does this integrate with my CRM?
Yes. We integrate with CRMs via webhook, including REsimpli, Carrot CRM, Podio, GoHighLevel, and more.
Who is Leadzolo best for?
Active investors and wholesalers who can handle 30+ seller leads a month. The four-program model gives newer teams a lower-cost entry point and established operators more control as they scale.
Trusted by 500+ active investors and wholesalers buying leads through Leadzolo.
Choose your way in

YOUR NEXT DEAL IS WAITING. STOP WONDERING WHERE IT’S COMING FROM.

Pick the program that fits how you operate, or reach out and we’ll help you figure out where to start.

One seller ecosystem · four different ways to buy in

Testimonials and case examples reflect individual client experiences and do not guarantee similar results. Performance varies by market, follow-up, acquisition skill, budget, offer strategy, disposition, and other factors.

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